Trump and the power of press


Reading the first Trump book to catch up with the people in Vietnam and it’s quite interesting… More people I met on my trip than I can remember asked me about Trump. They were uber drivers, waters, coffee owners, executives, farmers… They seemed to know more about Trump than anyone else in their life. They concerned so much about Trump and wanted to know how he’s doing.
My honest answer to all their questions about Trump was “I don’t know”. That certainly disappointed them but it helped get our conversation back to the presence.

There were many translated books about Trump and by Trump. There were countless articles and media news about Trump. Trump used the power of presses extremely well, even in a communist country like Vietnam. A great lesson for those who want to be famous on media.

Here’s an excerpt from the book that describes how Trump used the press:

“One thing I’ve learned about the press is that they’re always hungry for a good story, and the more sensational the better. It’s in the nature of the job, and I understand that. The point is that if you are a little different, or a little outrageous, or if you do things that are bold or controversial, the press is going to write about you. I’ve always done things a little differently, I don’t mind controversy, and my deals tend to be somewhat ambitious.”

“The final key to the way I promote is bravado. I play to people’s fantasies. People may not always think big themselves, but they can still get very excited by those who do. That’s why a little hyperbole never hurts. People want to believe that something is the biggest and the greatest and the most spectacular.
I call it truthful hyperbole. It’s an innocent form of exaggeration—and a very effective form of promotion.”

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